For_Me is Latam’s largest social commerce company, a bridge between brands and a network of micro-influencers. As they expanded into new markets, they knew they needed an identity that could scale with them, flexible enough to move across industries without losing what makes them them.
We built a new identity around the idea of connection, drawn from a single character already sitting in the name: the underscore. What connects For to Me became the symbol for how the brand connects creators to brands and opens space for content to live.