Legal Graffiti is an app that turns entire cities into immersive, ever-changing galleries. Built for artists and illustrators, it lets people anchor their work in AR, turning everyday streets and corners into hidden exhibition spots. They needed a brand as expressive and boundary-pushing as the experience itself.

We helped them craft a new narrative, a brand identity and a new positioning built around the idea of bringing the inside out, a system where shapes act as masks that reveal the alternate realities hiding just beneath the surface.