Small World is an entertainment-first creative company that turns brands into entertainers by teaming up with the world’s best creators. Their conviction is simple: brands that entertain are brands that grow. They needed an identity as alive as that idea, one brand able to keep generating new worlds without ever stopping being itself.
We built it around what was already sitting in the name. The O in «World» opens into its own inner space and folds into a small planet. From there the logo becomes a system: changing materials spin it up into an ever-expanding universe of small worlds, representing endless possibilities.