Fundar is a non-profit think tank founded by the Ceria brothers, built to turn research and evidence into public policy for Argentina’s development. Working across a wide range of policy areas, from productive development to shared wellbeing, they needed an identity institutional enough to carry serious, evidence-based work, distinctly their own, and coherent enough to hold everything they produce under one clear system.

We built the identity out of the country itself. Taking a geometric abstraction of the Argentine flag and reordering its parts, the stripes and the sun, we constructed an F for Fundar. That same building logic became a system: modular signs made of circles and rectangles that resolve into an icon for each of the think tank’s areas of work. The flag wasn’t illustrated, it was rebuilt, the same way Fundar rearranges the pieces of the country toward its development.