Canal Encuentro, a name that means something close to coming together, is Argentina’s public educational television channel, reaching audiences across Latin America. Its rich, carefully curated programming has made it a beloved learning resource for children of all ages. But by 2020, years of political shifts had diluted the culturally rooted identity that once set it apart, and the brief was to bring that spirit back and make it relevant again.

With no commercial runtime, the space between shows was never dead air, it was the brand’s own territory. So we didn’t just design bumpers, we made little films. Dozens of 20 to 60 second brand IDs, each bringing a different corner of Argentina’s art, history and culture to life through texture, materiality and craft. More than a wrapper around the content, the identity became a meeting point for the landscapes, stories and people that shape who we are.

The identity goes beyond the content, turning into a meeting point for the landscapes, stories and people that shape who we are.